The Psychology of Personality: Viewpoints, Research, and Applications

A TEXTBOOK WITH A PASSION FOR PERSONALITY

This engaging, comprehensive introduction to the field of personality psychology integrates discussion of personality theories, research, assessment techniques, and applications of specific theories. The Psychology of Personality: Viewpoints, Research, and Applications introduces students to many important figures in the field, including Freud, Jung, Adler, Horney, Erikson, Maslow, Allport, Cattell, Bandura, Mischel, and others. The book not only covers classic issues and research in personality, but also looks at genetics and personality, neurological considerations in personality, the evolutionary perspective, the “Big Five” model of personality, and other contemporary issues.

The second edition reflects significant changes in the field but retains much of the information and special features that made it a textbook from which instructors found it easy to teach and students found it easy to learn. Bernardo Carducci’s passion for the study of personality and teaching its concepts to students is evident on every page.

Special Features

- Balances theory, research, and the application of personality psychology in every chapter
- Examines important dimensions of personality, such as self-concept, gender identity, gender differences, self-monitoring, self-control, self-regulation, shyness, and anxiety
- Emphasizes how personality psychology relates to everyday life, and integrates examples that involve family, friends, work, and leisure - as well as biology, criminology, medicine, marketing, the military, and more
- A Closer Look sections highlight people or topics of interest, including “Mixing Athletics with Academics,” ,“The ‘Write’ Stuff?' and “Personality Correlates of Survival and Reproduction”
- Applications in Personality Psychology sections present extended examples of how personality psychology applies to a variety of areas in our everyday living experiences, such as “How Automobile Design and Advertising Are Being Driven by Personality Psychology” and “Six Simple Steps for Overcoming Test Anxiety'
- You Can Do It boxes give students the opportunity to complete a variety of exercises and projects designed to illustrate specific concepts, such as “Doing ‘Risky Business’: Will You Stick Your Neck Out to Get Ahead?” and “The Need for Cognition Scale: ‘I Think, Therefore I Am Having Fun’”
- Ancillaries include: Instructor’s Manual, Testbank, Student Study Guide, and Powerpoints – all written exclusively by the author to ensure a level of quality consistent with that of the textbook

New to this edition:

- Covers cultural and evolutionary theories plus new physiological and neurological contributions to personality psychology
- The Cultural Context of Personality Psychology sections encourage students to explore cultural dimensions of personality in various areas, such as “A Global Perspective on Worker Motivation,” “Cultural Diversity and the MMPI Validity Scale,” and “Personality Correlates of Mate Poachers and Their Targets: A Global Perspective”
- At the Cutting Edge of Personality Psychology sections feature unique and up-to-date research and applications in the study of personality psychology, such as “Virtual Reality Therapy,” “Searching for Genetic Explanations of Personality,” and “An Evolutionary Analysis of Tactical Fiscal Allocation”
- New chapter on “The Evolutionary Viewpoint: Personality as an Adaptive Process” (Chapter 9)
- Reorganized format into thirteen chapters for a better fit for instructors and students
- Summing It Up tables provide concise and informative summaries of significant concepts
- 'Mini-lectures' added to the Instructor's Manual